Diploma of Marketing Management
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Center's staff:
In today’s uncertain economy, when every Business Executive is being held accountable for the bottom line,” You’ve got to quantify your contributions to the company…spot opportunities & threats immediately. Because no matter how effective your management style or how innovative your ideas, your performance will not be measured in pounds and dollars only but also in values and policies!
Training Program scheme:
Who Should Attend?
Marketing companies’ Executives, Marketing Managers, and Marketing Specialists.
Goals:
Mastering the best practices in Marketing Management
Requirements:
University Degree
2 years experiences (Fresh graduates are invited)
Resources:
Marketing Management, Philip Kotler
Guerrilla Marketing: Secrets For Making Big Profits From Your Small Business
The End of Marketing as We Know It Sergio Zyman
The End of Advertising as We Know ItSergio Zyman
Course Content:
Module I:
- Needs, wants & Demands.
- Products.
- Value, satisfaction & Quality.
- Marketing exchange.
- Marketing Management:
- Building profitable customer relationship.
- Managing demand.
- Marketing Management Philosophies:
- The production concept.
- The product concept.
- The selling concept.
- The marketing concept
- The societal marketing concept.
Module II:
- Strategic planning & the marketing process:
- Steps of strategic planning
- What is meant by business Portfolio?
- Developing growth strategies:
- Planning Functional Strategies.
- The Marketing Process.
- Developing the marketing mix (Management of the 4 Ps).
Module III:
- Marketing analysis (situation analysis)
- Marketing plan.
- Marketing implementation.
- Marketing Department Organization (Marketing Control).
- The marketing environment.
- The marketing research.
- Developing market strategy.
Module V:
- Advertising in the Marketing Process:
- Sales Promotion & Public Relations:
- Project "Marketing Project and Cases Study
Course Duration: 30 Hours
Cost: 990 L.E.
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Certified from:
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